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Ellisons pay homage to Lichtenstein

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Published: 01/05/2013   Last Updated: 24/11/2017  
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Ellisons are well known for their creative advertising campaign's, this month we pay homage to one of the best American artists of the twentieth century, Roy Lichtenstein 1923 - 1997, renowned for his works based on comic strips and advertising imagery, coloured with his signature hand painted Benday dots.

We have worked closely with our creative advertising agency to produce an eye catching and distinctive advert in tribute to Lichtenstein, who is enjoying a popular revival at the moment with an exhibition showing at The Tate Modern until 27th May.   With his famous works such as Whaam! and Oh, Jeff ... I Love You, Too.. But... - plus his lesser known sculptures.

Ellisons wanted to combine a standout visual advert with their success of a recent Saturday open-house,  where a new property for sale in Raynes Park attracted nineteen viewings within three hours and produced five offers and a Sale by Monday. 

Denise Wheatley, Project Manager at Ellisons comments; "Estate Agents are often labelled with predictable, old fashioned ideas of advertising.  Ellisons have always pushed the boundaries in advertising and won awards for innovation.  We invest heavily in new media, for example we were one of the first South London Agencies to have a mobile app for our website, it lifts our profile as does our presence on Twitter and Facebook and greatly benefits our customers and their properties.  We saw the advantages of linking our advertising campaign with a subject that is a current talking point, Lichtenstein's appeal is massive and is one of the top trending art topics on Twitter and Facebook at the moment."

A recent New York Southeby's auction of post-war and contemporary art saw Lichtenstein's 'Sleeping Girl' painted in 1964 sold for £27.8 million.